ESTABLISH YOUR BRAND WITH CMB CERTIFICATION
Gain recognition with a globally trusted certification that goes beyond a simple label review. CMB Certification represents a steadfast commitment to transparency, integrity, and the highest standards in clean ingredients, sustainability, and social impact.
What Does It Mean to Be CMB Certified?
In today’s crowded market, overflowing with countless options—many from brands engaging in greenwashing—consumers are searching for products and services they can truly trust. The CMB Certification ensures that your brand meets rigorous wellness and sustainability standards, positioning you as a trusted leader in the industry.
- Build consumer trust with a recognized and respected seal
- Stand out in a marketplace filled with competing claims
- Connect with a global community of conscious brands that share your values
- Enhance your credibility through our rigorous assessment process
Who Can Get Certified?
The CMB Certification is for businesses that align with a global movement towards protecting the health of people and the planet.
PRODUCTS
Personal Care: (e.g.,Skincare, Bath & Body, Makeup)
Natural Remedies
Vitamins & Supplements
Cleaning products
Household Items
Maternity, Baby & Kids
Sustainable & Fair trade Clothing
Jewelry & Accessories
Pet Care
Health and Life Coaches
Holistic Practitioners (e.g., Reiki, Acupuncture, Tarot, Meditation)
Eco-friendly Spas, Salons, and Wellness Centers
Wellness Retreats and Resorts
Other wellness services
What Makes the CMB Certification Unique?
The CMB Certification stands apart with comprehensive criteria that uphold the highest standards in wellness and sustainability:
- Global Recognition: Our certification program is international, giving your brand credibility and exposure across global markets, reaching customers worldwide.
- Transparency: Brands present clear and accessible sourcing and manufacturing practices, ensuring full visibility and ethical operations.
- Clean Ingredients: Certified products comply with EU regulations and Environmental Working Group (EWG) standards for ingredient safety and transparency, ensuring international trust.
- Sustainability: Eco-friendly packaging, carbon neutrality, and meaningful climate action.
- Social Impact: Certified brands actively participate in community initiatives and environmental efforts becoming part of our Giving Back Chain.
- Education: Brands educate consumers through their offerings and continue on their own educational path with our support, helping them stay aligned with global standards in wellness and sustainability.
Take the first step toward certification and stand out in a crowded market. Start Your Application Today
EXCLUSIVE BENEFITS FOR CERTIFIED BRANDS
MISSION-DRIVEN FOUNDERS PODCAST
Mission-Driven Founders is a podcast that highlights purpose-driven entrepreneurs in the wellness
space. Through inspiring conversations, it explores their journeys, values, and impact—while also
showcasing CMB’s commitment to clean living, sustainability, and conscious consumerism.
CRUNCHY CONNECT
Crunchy Connect offers monthly gatherings designed to fuel growth, visibility, and
collaboration. From expert-led webinars and strategic brainstorming sessions to
community-driven discussions, it’s a powerful space to exchange ideas, solve challenges,
and unlock new business opportunities through cross-promotion, product bundling, and
co-branded projects.
OUR VALUES
Crunchy Mama Box supports women-owned, minority-owned, small, and sustainable businesses of all sizes. Our certification program focuses on brands that create healthy, safe products and are driven by a meaningful cause, ensuring they align with our commitment to excellence, sustainability, and social impact.
What Customers, Retailers and Brands say about our Certification
“At Neighborhood Barre Farragut, our mission is to empower our community through whole-body wellness, and the CMB Certification aligns perfectly with that vision. By offering products that carry the CMB seal, we can confidently ensure that our clients are choosing items that are not only clean and sustainable but also support ethical practices and exceptional performance.
The rigorous standards of CMB—focusing on clean ingredients, ethical sourcing, and sustainable practices—mirror our commitment to holistic health, inside and out. Additionally, the Giving Back Chain further strengthens our values by making a positive, lasting impact on both the planet and global communities. The CMB Certification is more than just a mark—it’s a reflection of our dedication to wellness, integrity, and creating a healthier, more sustainable future for everyone.”
“I have completely love being part of the CMB community and retailing the products in my space. I have more respect for all the beautiful products now, their packaging, their quality, and now the efficacy.
I believe I can depend on CMB to do the legwork on the products I bring into my space to retail to my guests that care about clean beauty products.”
“We’re so honored to be a recipient of the CMB seal and to be a part of this inspiring community! Thank you.”
“Working with Crunchy Mama Box has been an absolute delight! The online platform is incredibly user-friendly, allowing us to effortlessly showcase our natural products. Wanda’s responsiveness and eagerness to help with any questions make collaboration a breeze. Her audience is genuinely interested in our offerings, making the experience even more rewarding.
The vibrant social media presence and fantastic newsletters add to the sense of community. Thank you, Wanda and team, for providing such a wonderful space for natural product enthusiasts!“
“The products I ordered were of excellent quality, everything was carefully packed, and delivered promptly! I loved the experience!.”
“Crunchy Mama Box is the perfect place for those looking to find eco-conscious products with clean ingredients. I can always be sure that whatever I am looking for will be non-toxic and good for my body. From skincare to healthy eats and home items, CMB has unique options from small brands that I never would have discovered before. I would highly recommend using this company as a way to easily find sustainable, good-for-you products and services.”
Meet some of the CMB Certified Brands
How the Process Works
Ready to Get Started? Begin Your Certification Journey Today!
The Human Touch Behind CMB Certification
Unlike automated systems, the CMB Certification process is guided by real people with decades of expertise in wellness and sustainability. Each brand undergoes a meticulous, hands-on assessment that goes beyond reviewing ingredients and data—it’s about understanding your values, practices, and commitment to excellence.
Our team provides meaningful feedback from the very first step, offering insights that help your brand grow and align with the highest standards. This rigorous process ensures the CMB seal is more than a certification—it’s a mark of trust, integrity, and unparalleled quality.
Ready to showcase your brand’s commitment to excellence? Apply Now
Seller Membership Program
The CMB Seller Membership Program is an optional opportunity for CMB Certified Brands to showcase and sell their products and services directly to our engaged wellness community. By joining this program, you gain access to a trusted platform that highlights clean, sustainable, and health-conscious brands.
As a Seller Member, you’ll benefit from increased visibility, a seamless sales experience, and the chance to engage with an audience deeply committed to wellness.
CONNECT
Expand your reach, educate, and engage conscious consumers through our Seller Membership Program, featuring your own brand page, pop-up shops, vendor events, and trade shows.
ENGAGE
Engage with a qualified audience committed to wellness, empowering them to make informed, healthier decisions by offering safer product options.
AMPLIFY
Expand your brand’s global presence while creating a significant local impact, connecting with a broader audience through our extensive platform.
LEVERAGE
Maintain control over your customer relationships while gaining credible visibility on a trusted platform, ensuring your brand remains top of mind.
How it all started
Founded by Wanda Malhotra, a seasoned wellness entrepreneur, journalist, author of Women in Wellness, and certified health coach, Crunchy Mama Box is a global wellness platform committed to empowering individuals with the knowledge and tools for healthier, more sustainable living. Since 1995, Wanda has been dedicated to educating others about holistic wellness through every business and social project she’s led around the world.
With over 30 years of experience, Wanda created Crunchy Mama Box to offer a curated selection of vetted products, services, and educational resources.
The CMB Certification program was born from this vision, designed to help brands demonstrate their commitment to health, sustainability, and social impact. CMB Certification is setting the gold standard in wellness.
Faq
What is Crunchy Mama Box?
With over 30 years of experience in the wellness industry, Wanda created Crunchy Mama Box to offer a curated selection of carefully vetted products, services, and educational resources.
Our CMB certification program sets the gold standard for clean, sustainable, and health-conscious brands.
What is the CMB Certification?
What are the criteria for obtaining CMB Certification?
- Cruelty-Free & Fair Trade: Adhere to cruelty-free standards and fair trade practices.
- Sustainable Practices: Commitment to eco-friendly packaging, ethical sourcing, and responsible manufacturing.
- Clean Ingredients: Products must meet EWG standards and comply with EU regulations.
- Social Impact: Brands must actively contribute to their communities and support social causes.
- Education & Transparency: Full transparency in ingredient sourcing and manufacturing processes.
- Rigorous Testing for Quality & Performance: Products must meet high standards for performance, sustainability, and quality.
- Climate Collaborative Minded: Support regenerative farming and climate action efforts.
What are the benefits of obtaining CMB Certification?
Who can apply for CMB Certification?
- Products:
- Personal care (e.g., skincare, haircare, body care, oral care, makeup)
- Natural remedies
- Vitamins & supplements
- Cleaning products
- Household items
- Maternity, baby & kids
- Sustainable & fair-trade fashion
- Jewelry & accessories
- Pet care
- Service-Based Businesses:
- Health and life coaches
- Holistic practitioners (e.g., Reiki, acupuncture, meditation)
- Eco-friendly spas, salons & wellness centers
- Wellness retreats & resorts
- Other wellness services
If you’d like to enquire about certification, please contact us at contact@crunchymamabox.com.
How can my brand apply for CMB Certification?
What is the assessment fee?
How long does it take to obtain certification?
What if my brand does not meet the certification criteria?
How does CMB promote certified brands?
In addition, certified brands benefit from exclusive opportunities such as exposure at events, featured content on our blog, and access to our community of like-minded consumers and industry professionals.
Certified brands are also eligible for our seller membership program, providing further opportunities for growth and success within our marketplace. This holistic approach amplifies your brand’s presence, positioning it as a leader in sustainability and ethical practices.